Google Ads (previously Google AdWords, before Gregorian calendar month twenty four, 2018) is an internet advertising platform developed by Google, wherever advertisers pay to show temporary advertisements, service offerings, product listings, video content and generate mobile application installs at intervals the Google ad network to internet users.
Ads’ system relies part on cookies and part on keywords determined by advertisers. Google uses these characteristics to put advertising copy on pages wherever they assume it’d be relevant. Advertisers pay once users divert their browsing to click on the advertising copy. Partner websites receive a little of the generated financial gain.
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Google Ads has evolved into Google’s main supply of revenue, causative to Google’s total advertising revenues of US$95.4 billion in 2017. AdWords offers services below a pay-per-click (PPC) rating model. though a complicated bidding strategy may be wont to mechanically reach a predefined cost-per-acquisition (CPA), this could not be confused with a real controller rating model.
The program includes native, national, and international distribution. As of June 2018, Google derives eighty six of its total revenues through commerce advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.
Google AdSense may be a program surpass Google that enables publishers within the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that area unit targeted to web site content and audience. These advertisements area unit administered, sorted, and maintained by Google.
they will generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, however discontinued it in Oct 2008 in favor of a DoubleClick providing (also closely-held by Google). In Q1 2014, Google earned USA $3.4 billion ($13.6 billion annualized), or twenty second of total revenue, through Google AdSense.
AdSense may be a participant within the AdChoices program, therefore AdSense ads usually embody the triangle-shaped AdChoices icon. This program conjointly operates on communications protocol cookies. Over 14.3 million websites use AdSense.
Source : Google AdWords, Google Adsense Source Kontent: Wikipedia Picture : Google